Project 3 Fragrance Packaging
You are tasked with designing and branding a fragrance including the liquid container (bottle) and outer packaging (box)
Market Analysis
Individually, in small groups, and as an entire class we will perform market analyses for fragrances.
User Analysis
Individually, in small groups, and as an entire class we will also perform user analyses. We will consider the primary user who is also the primary purchaser of the product.
Brand Development
Now that we understand how existing companies use formal qualities, CMF, names, and trademarks (logos) to identify and distinguish their brands, you will develop a formal and visual language for your fragrance through its packaging.
Form and Brand Exploration and Development
You will explore, develop, and refine the form of your product based on market opportunities, user needs and preferences, and a specific price point. Our focus is to develop a formal and visual language that is distinct and defined. You will prepare a digital model and rendering of the container and outer packaging, a product name, logotype (workmark), a trademark (symbol), and other brand identifiers as the final outputs of this process. Your digital model should appear to be real including color, material indications, finish, and branding.
Steps:
- Perform a market analysis. Share and glean insights
from peers
- Perform a user analysis through online research, interviews and observation. You will communicate the roles, behavior, and preferences of all users though personas. Share and glean insights from peers.
- Develop a form based on functional requirements and an appropriate aesthetic based on market and user analyses. Use both analog and digital tools for ideation. This includes physical models made from pink and yellow foam.
- Develop a visual language in parallel with form development based on the same analyses.
- Share your designs with peers and use them to help test your design’s form, usability, visual appeal, and design language consistency.
- Refine your design based on peer and instructor feedback
- Document your design development and proposed design

Deliverables:
- Documentation of market and user analyses
- Documentation of all ideation of both formal and visual elements
- Dimensioned line drawings of both the container and outer packaging (top, front, side)
- 1:1 scale physical model to communicate the form. This will be made of yellow foam painted with gray primer.
- Presentation quality digital model and rendering(s) of the proposed design that includes CMF and brand identifiers.
- Process book of all of the above items and a reflection essay.
Interview Topics for User Analysis
Demographics:
Age, gender, location, occupation, education level, and other relevant demographic details provide a basic understanding of the user’s background.
Brand Affinity:
Determine the user’s affinity towards certain brands or products. This can influence design decisions related to branding, aesthetics, and messaging.
Goals and Objectives:
Identify the primary goals and objectives the user aims to achieve through interaction with the product. What are they trying to accomplish?
Needs and Frustrations:
Understand the user’s requirements and challenges. What are their pain points, frustrations, or areas where they need improvement?
Behaviors and Usage Patterns:
Explore how the user interacts with similar products or services. What are their habits, preferences, and typical usage patterns?
Motivations and Preferences:
Uncover the underlying motivations that drive the user’s actions. What are their desires, aspirations, or reasons for using the product?
Environment:
Consider the context in which the user will interact with the product. Are there specific environmental factors that may influence their experience?
Values and Attitudes:
Explore the user’s values, beliefs, and attitudes. Understanding these factors helps in creating a product that aligns with the user’s worldview.
Social Context:
Consider the user’s social environment, including family, friends, and professional networks. This provides insights into potential influencers or collaborative aspects.
Accessibility Requirements:
Identify any specific accessibility needs or requirements that the user may have. This ensures that the product is inclusive and caters to a diverse audience.
Communication Preferences:
Understand how the user prefers to receive information and communicate. This includes preferred channels, language, and communication styles.
Media Consumption Habits:
Identify the sources of information the user relies on and their media consumption habits. This can inform marketing and communication strategies.
Product Analysis
Context (including function)
Where is the product found? Where do you use this product? When do you use this product? What does it do? (primary function, secondary function?) What is it used for? How do you use it? Is its use intuitive? What affordances, signifiers, and feedback do you observe? What is its relative cost?
Formal Qualities
Describe the product’s form. What other existing forms (or processes) are similar to your product? Analyze the form. (Include overall dimension information)
Precedents and Analogs
What are some direct competitors? What are some alternative products (including using a different product or process to achieve a similar result)? What are their main differences? (materials, form, cost…)
Materials and Processes
What materials is the product made from? What methods were used to manufacture it? What color/finishing are used on this product? Subjective perspective: How does the material(s) feel? Why do you think those materials were chosen?
Environmental Impact
What impact do the materials have on the environment? What impact does the manufacturing process have on the environment? What impact does the use of the object have on the environment? Can it be reused? Recycled? Is it biodegradable?
Strengths / Weaknesses
What are the strengths of the design? What are the weaknesses? You should consider formal, functional, economic, and environmental aspects (as identified above).
Opportunities (problems worth solving)
What opportunities exist to improve the product without undermining the success of the current design?

Dead Jack Brew - Julia Radke

Dead Jack Brew - Julia Radke