INDD 320 Design Studio II
Monday, Wednesday, and Friday 1:30-5:20PM
Seaton Hall 1138
Course Description
Basic principles of Product Design process through research, ideation, sketching, modeling, prototyping and presentation. Explores and analyzes complex social, cultural, and economical aspects of society for product design development.
Learning Objectives
Projects at this stage will focus on ‘FORM + USER + FUNCTION’ as the central elements of the design process. Students will explore form development through the creation of two and three-dimensional prototypes. Students will research and document user behavior and preferences. Students will design within the constraints of an existing brand’s visual language and students will learn to develop a brand and accompanying visual language Students will document their design process including research, inspiration, ideation, prototyping, testing, and presentation. Designs will address:
- Market opportunities
- Direct and indirect precedents
- Context and user behavior
- Product functionality
- Human factors and ergonomic considerations
- An existing (or the development of) a well-defied visual language including brand identifiers
- Visual and formal appeal
- Materials and manufacturing processes
Course Learning Outcomes
The students who succeed in this course will be able to:
- Demonstrate continued growth in the application of the design process to develop design solutions including documenting and presenting research and results
- Demonstrate continued growth in the ability to identify existing forms and processes that are relevant to the design problem;
- Demonstrate continued growth in the ability to identify user needs and preferences in a specific context;
- Demonstrate continued growth in the ability to identify product functionality in a specific context;
- Demonstrate continued growth in the ability to refine forms to be visually and tactilely pleasing without sacrificing functionality
- Demonstrate continued growth in the ability to use 2D and 3D visualization techniques to explore and communicate ideas at different stages of the design process;
- Demonstrate continued growth in the development of individualized techniques and styles of design expression and presentation
- Demonstrate the ability to identify the markers of an existing visual and formal language and design 2D and 3D artifacts consistent with it;
- Demonstrate the ability to develop and codify a novel visual language through the design and production of both 2D and 3D artifacts;
- Demonstrate familiarity with materials and processes used in the manufacture of products
Learning Methods
This course will employ active learning and practice-based learning methods. Students will be guided in the application of drawing and physical modeling. Students will explore 2D sketching, diagramming, and rendering as part of the ideation and presentation process. Students will also explore 3D sketching, prototyping, and testing including a high-quality final model as part of the ideation and presentation process. Students will expand their knowledge and use of product design research methods including market analysis, product analysis, and user analysis including observing user behavior, finding commonalities, and documenting insights. Students will also analyze existing brands and identify their visual and formal markers. Active participation in class discussions and feedback on one’s own and peers’ work is expected to gauge students’ learning progression.
Assignment Overview
- Weekly Sketching Exercises
- Handheld Appliance Design for an Exiting Brand
- Small (Wood) Product Design and Fabrication Exercise
- Fragrance Brand Development and Packaging
- Second-Year Portfolio
Textbooks and Online Resources
All textbooks are on one-day open reserve at Weigel Library for your reference.
Sketching: The Basics
Eissen, Koos & Steur, Roselin, 2007 Amsterdam: BIS Publishers
Daily Sketches by Spencer Nugent
http://www.sketch-a-day.com/
Sketching Tutorials by Robert Laszlo Kiss
https://www.robertlkiss.com/
Prototyping and Modelmaking for Product Design
Bjarki Hallgrimsson, 2012 London: Laurence King Publishing Ltd
The Design Of Everyday Things
Don Norman, 2013 New York: Basic Books
Tools and Materials
Sketching Supplies
Same analog materials as ID Studio1, and/or...
You may use Fresco, ProCreate, Illustrator, and/or Photoshop for sketching purposes, but you will be expected to include construction lines to demonstrate your understanding of descriptive geometry. Be advised that it may be necessary to print your sketches for feedback sessions.
Model Making
As we did for ID Studio 1, we will be using pink foam for ideation models and yellow foam for presentation models. However, this semester you may use other materials to augment the realism of your presentation models (e.g., a metal plate can be made from metal and attached to the base of your polyurethane foam model). Some of these materials are provided in the shop. There are also leftovers from students. You may have to purchase additional materials if you choose to use them. This should not be a significant additional expense. You may also use 3D printed parts for your model (buttons, knobs or other details), but the primary form of the model should not be a 3D print. 
3D modeling and Rendering
Laptop/desktop: as specified by the college/department. You should be enrolled in VisCom II where you will be learning 3D modeling and rendering techniques. These tools are not well suited to ideation but will be valuable for refining your designs as you proceed toward a proposed design.
Photography, Image Editing and Layout
As with ID1, you will be required to document your work digitally in process book form. This includes research, analyses, scans of analog sketches, digital sketches, photos of ideation models, studio photos of final models, and all other facets of your design development process. Your layouts should be designed by you, and the use of layout templates would be a violation of the K-State Honor Pledge.
Software
Adobe CC on laptop or desktop computer including InDesign, Photoshop, Illustrator, and Fresco. 3D modeling software as required in VisCom2 (Rhino, Fusion 360, KeyShot, etc). You will probably also be using Microsoft Office (Word, Excel, and PowerPoint).

AI Permitted with restrictions
You may use Artificial Intelligence (AI) tools to assist your learning in this course, including idea generation and grammar assessments for written assignments. However, you are prohibited from using generative AI tools to completely produce, reproduce, and/or generate assignments. If you choose to use AI, you are expected to inform your instructor specifically how and where you are using it, and you must provide a citation for it using the following format: “Title of AI Tool. Prompt or brief description of topic of search depending on tool. Date of creation.” Using an AI tool to generate assignment content without proper attribution would be a violation of the K-State Honor Pledge.
Evaluation
This is a practice-based course where both in-class exercises and assigned projects will be evaluated. Students will demonstrate the progression of their design skills.
Sketching Exercises
These exercises are intended to develop your descriptive geometry skills and to enhance your ability to sketch ideas in the moment. You must show underlying geometry (i.e., construction lines) consistent with industrial design sketching standards (see Sketching: the basics for reference). You may not trace existing designs or 3D models to generate your construction lines for these sketches (or for ideation sketches for the projects). You will also include diagrammatic orthographic line drawings (top, front, & side) with your 3/4 view sketch. These drawings are for design communication and presentation purposes and are not construction documents (i.e. they are not required to adhere to ISO or US drafting standards).
Unlike ID1, you may use digital tools this semester. Also, you will be expected to both sketch and DESIGN during these exercises. You may start with a reference design, but your sketch should be a new design. Due to the progressive nature of sketching skills, sketches must be completed in sequence. For example, you must complete exercise 5 before you begin or receive credit for exercise 6. Sketches will be evaluated based on:
- Perspective Accuracy (as evidenced by construction lines)
- Line Quality (clean and confident)
- Readability (multiple line weights, broad value range, etc)
- Level of detail (features, surface textures, etc)
- Rendering/Shading Quality (including CMF)
- Design Quality (this is a lesser factor, but you should endeavor to develop something novel)
Projects and Exercises
Exercises and projects have specific learning objectives and therefore specific evaluation criteria that align with those objectives. However the basic structure of the rubrics align with the categories below.
1. Process
Research: documented precedents used to guide your exploration including basic functionality
User Analysis and Context: documented user needs in the specific context of the project
Exploration: documented quantity, quality, variety, and testing of iterations
Refinement: documented development of the formal design and concept including failed experiments
Final: documented final work including high-quality renderings and/or photographs
Learning: documented learning journey in essay form
2. Design
Appropriateness: the design is appropriate to its context
Functionality: the design functions effectively
Feasibility: the design is feasible for its context
Physicality: the design considers human factors and ergonomics
Innovation: the design is innovative
Visual Appeal: the design is visually interesting
Completeness: the design is well-resolved including
minute details
3. Execution
Final Model: the final model is well-crafted
Final Rendering: perspective and scale is accurate and finishes look realistic
Final Presentation: the final presentation is well crafted with a clear hierarchy. Type and images are scaled and aligned appropriately. Spelling and grammar are correct 
4. Professionalism
Time Management: used time effectively
Level of Effort: put the appropriate amount of time into the project
Engaged: was attentive in class and asked for help or clarification when necessary
Feedback (to others): provided constructive criticism to others regularly
Feedback (from others): considered constructive criticism from others

Grades will be based on individual efforts and the work quality produced by the student for each assignment and on the improvement of the skills learned during the course.
All projects and exercises are due on the assigned date and time – EXCEPTION WILL ONLY BE MADE DUE TO HEALTH ISSUES.
A specific grading form (a rubric) will be used for each project or exercise with a numerical grading system used as follows:
Grading Scale:
A+ 100 B+ 89 C+ 79 D+ 69 F 9 and below
A  5 B  5 C  5 D  5
A-  0 B- 80 C- 70 D- 0
The semester grade will be based on the accumulated points from the overall process, sketchbook, graded exercises, and final presentation. The weight of each exercise will be proportional to the amount of time and degree of difficulty spent on that exercise.
Attendance
The faculty of Interior Architecture and Product Design at Kansas State University makes attendance mandatory in all courses taught in the department and required for major in the program. Attendance is expected, and unexcused absences will have a significant effect on grades. It is important to be at every class and engage in discussions and class activities to maximize your learning experience.
After the third unexcused absence, the final semester grade will be lowered by 5% for each additional absence.
Every three tardiness (more than 15 minutes late or leaving at any time before the end of the class) will count as one absence.
Upon accumulating three absences (for any reason), the professor will schedule a meeting with the student and the academic advisor to discuss the student’s standing in the class. Excessive absences may result in dropping the student from the class. Active participation in classroom activities is mandatory; students must make every effort to provide the results of the classroom activities. If students anticipate being absent or late to class, please contact the instructor immediately, and well ahead of the class time. Final grades will be reduced to extent that, in the judgment of the instructor, absences have interfered with the learning of the student or the student’s effectiveness in the class.
University Excused Absences
K-State has a University Excused Absence policy (Section F62) https://www.k-state.edu/provost/universityhb/fhsecf.html. Class absence(s) will be handled between the instructor and the student unless there are other university offices involved. For university excused absences, instructors shall provide the student the opportunity to make up missed assignments, activities, and/or attendance specific points that contribute to the course grade, unless they decide to excuse those missed assignments from the student’s course grade. Please see the policy for a complete list of university excused absences and how to obtain one. Students are encouraged to contact their instructor regarding their absences.
K-State’s Covid-19 Guidelines and on APDesign’s Absence Policy and Procedure
Information about K-State’s response to the global pandemic is available at https://www.k-state.edu/covid-19. If you become ill and you believe you have coronavirus symptoms, please do not come to campus.  Review the “COVID-19 exposure, isolation and quarantine protocols Policy” at https://www.k-state.edu/covid-19/guidance/health/isolation-quarantine.html and take appropriate steps to guard your health and the health of others.
Please be aware of the K-State excused absence policy (F62 CLASS ATTENDANCE AND COURSEWORK). Refer to The APDesign Absence Procedures (available on the APDesign website)
The APDesign Office of Student & Academic Services (capdss@ksu.edu) can help you document certain absences that are not covered under the University's excused absence policy.
NOTE: Students should contact the University Offices of Student Life https://www.k-state.edu/studentlife/ if their absence will extend beyond five class days or if they have extenuating circumstances.
Statement Regarding Academic Honesty
Kansas State University has an Honor and Integrity System based on personal integrity, which is presumed to be sufficient assurance that, in academic matters, one’s work is performed honestly and without unauthorized assistance. Undergraduate and graduate students, by registration, acknowledge the jurisdiction of the Honor and Integrity System. The policies and procedures of the Honor and Integrity System apply to all full and part-time students enrolled in undergraduate and graduate courses on-campus, off-campus, and via distance learning. A component vital to the Honor and Integrity System is the inclusion of the Honor Pledge which applies to all assignments, examinations, or other course work undertaken by students. The Honor Pledge is implied, whether or not it is stated: “On my honor, as a student, I have neither given nor received unauthorized aid on this academic work.” A grade of XF can result from a breach of academic honesty. The F indicates failure in the course; the X indicates the reason is an Honor Pledge violation.
Statement Regarding Students with Disabilities
At K-State it is important that every student has access to course content and the means to demonstrate course mastery. Students with disabilities may benefit from services including accommodations provided by the Student Access Center. Disabilities can include physical, learning, executive functions, and mental health. You may register at the Student Access Center or to learn more contact:
Manhattan/Olathe/Global Campus – Student Access Center 
accesscenter@k-state.edu
785-532-6441    
K-State Salina Campus – Julie Rowe; Student Success Coordinator
jarowe@k-state.edu
785-820-7908    
Students already registered with the Student Access Center please request your Letters of Accommodation early in the semester to provide adequate time to arrange your approved academic accommodations. Once SAC approves your Letter of Accommodation it will be e-mailed to you, and your instructor(s) for this course.  Please follow up with your instructor to discuss how best to implement the approved accommodations.
Statement Defining Expectations for Classroom Conduct
All student activities in the University, including this course, are governed by the Student Judicial Conduct Code as outlined in the Student Governing Association By Laws, Article V, Section 3, number 2. Students who engage in behavior that disrupts the learning environment may be asked to leave the class.
Statement on Mutual Respect and Inclusion in K-State Teaching and Learning Spaces
At K-State, faculty and staff are committed to creating and maintaining an inclusive and supportive learning environment for students from diverse backgrounds and perspectives. K-State courses, labs, and other virtual and physical learning spaces promote equitable opportunity to learn, participate, contribute, and succeed, regardless of age, race, color, ethnicity, nationality, genetic information, ancestry, disability, socioeconomic status, military or veteran status, immigration status, Indigenous identity, gender identity, gender expression, sexuality, religion, culture, as well as other social identities.
Faculty and staff are committed to promoting equity and believe the success of an inclusive learning environment relies on the participation, support, and understanding of all students. Students are encouraged to share their views and lived experiences as they relate to the course or their course experience while recognizing they are doing so in a learning environment in which all are expected to engage with respect to honor the rights, safety, and dignity of others in keeping with the K-State Principles of Community https://www.k-state.edu/about/values/community/.
If you feel uncomfortable because of comments or behavior encountered in this class, you may bring it to the attention of your instructor, advisors, and/or mentors. If you have questions about how to proceed with a confidential process to resolve concerns, please contact the Student Ombudsperson Office. Violations of the student code of conduct can be reported here https://www.k-state.edu/sga/judicial/student-code-of-conduct.html. If you experience bias or discrimination, it can be reported here https://www.k-state.edu/report/discrimination/.
Statement Regarding Wearing of Face Coverings
Kansas State University strongly encourages, but does not require, that everyone wear masks while indoors on university property, including while attending in-person classes. For additional information and the latest on K-State’s face covering policy, see https://www.k-state.edu/covid-19/guidance/health/face-covering.html.
Statement Regarding Discrimination, Harassment, and Sexual Harassment
Kansas State University is committed to maintaining academic, housing, and work environments that are free of discrimination, harassment, and sexual harassment. Instructors support the University’s commitment by creating a safe learning environment during this course, free of conduct that would interfere with your academic opportunities. Instructors also have a duty to report any behavior they become aware of that potentially violates the University’s policy prohibiting discrimination, harassment, and sexual harassment, as outlined by PPM 3010.
If a student is subjected to discrimination, harassment, or sexual harassment, they are encouraged to make a non-confidential report to the University’s Office for Institutional Equity (OIE) using the online reporting form. Incident disclosure is not required to receive resources at K-State. Reports that include domestic and dating violence, sexual assault, or stalking, should be considered for reporting by the complainant to the Kansas State University Police Department or the Riley County Police Department. Reports made to law enforcement are separate from reports made to OIE. A complainant can choose to report to one or both entities. Confidential support and advocacy can be found with the K-State Center for Advocacy, Response, and Education (CARE). Confidential mental health services can be found with Lafene Counseling and Psychological Services (CAPS). Academic support can be found with the Office of Student Life (OSL). OSL is a non-confidential resource. OIE also provides a comprehensive list of resources on their website. If you have questions about non-confidential and confidential resources, please contact OIE at equity@ksu.edu or (785) 532–6220.
Academic Freedom Statement
Kansas State University is a community of students, faculty, and staff who work together to discover new knowledge, create new ideas, and share the results of their scholarly inquiry with the wider public. Although new ideas or research results may be controversial or challenge established views, the health and growth of any society requires frank intellectual exchange. Academic freedom protects this type of free exchange and is thus essential to any university’s mission.
Moreover, academic freedom supports collaborative work in the pursuit of truth and the dissemination of knowledge in an environment of inquiry, respectful debate, and professionalism. Academic freedom is not limited to the classroom or to scientific and scholarly research, but extends to the life of the university as well as to larger social and political questions. It is the right and responsibility of the university community to engage with such issues.
Weapons Policy Statement
Kansas State University prohibits the possession of firearms, explosives, and other weapons on any University campus, with certain limited exceptions, including the lawful concealed carrying of handguns, as provided in the University Weapons Policy,
found at http://www.k-state.edu/police/weapons/index.html.
You are encouraged to take the online weapons policy education module (http://www.k-state.edu/police/weapons/index.html) to ensure you understand the requirements of the policy, including the requirements related to concealed carrying of handguns on campus.  Students possessing a concealed handgun on campus must be lawfully eligible to carry and either at least 21 years of age or a licensed individual who is 18-21 years of age.  All carrying requirements of the policy must be observed in this class, including but not limited to the requirement that a concealed handgun be completely hidden from view, securely held in a holster that meets the specifications of the policy, carried without a chambered round of ammunition, and that any external safety be in the “on” position.
If an individual carries a concealed handgun in a personal carrier such as a backpack, purse, or handbag, the carrier must remain within the individual’s exclusive and uninterrupted control. This includes wearing the carrier with a strap, carrying or holding the carrier, or setting the carrier next to or within the immediate reach of the individual.
Each individual who lawfully possesses a handgun on campus shall be wholly and solely responsible for carrying, storing and using that handgun in a safe manner and in accordance with the law, Board policy and University policy. All reports of suspected violation of the weapons policy are made to the University Police Department by picking up any Emergency Campus Phone or by calling 785-532-6412.
Campus Safety Statement
Kansas State University is committed to providing a safe teaching and learning environment for students and faculty members. In order to enhance your safety in the unlikely case of a campus emergency make sure that you know where and how to quickly exit your classroom and how to follow any emergency directives. To view additional campus emergency information go to the University’s main page, www.k-state.edu, and click on the Emergency Information button, located at the bottom of the page.
Student Resources Statement
K-State has many resources to help contribute to student success. These resources include accommodations for academics, paying for college, student life, health and safety, and others found at www.k-state.edu/onestop
Student Academic Creations
Student academic creations are subject to Kansas State University and Kansas Board of Regents Intellectual Property Policies. For courses in which students will be creating intellectual property, the K-State policy can be found at University Handbook, Appendix R: Intellectual Property Policy and Institutional Procedures (part I.E.). These policies address ownership and use of student academic creations.
Statement on Mental Health
Your mental health and good relationships are vital to your overall well-being. Symptoms of mental health issues may include excessive sadness or worry, thoughts of death or self-harm, inability to concentrate, lack of motivation, or substance abuse. Although problems can occur anytime for anyone, you should pay extra attention to your mental health if you are feeling academic or financial stress, discrimination, or have experienced a traumatic event, such as the loss of a friend or family member, sexual assault, or other physical or emotional abuse. If you are struggling with these issues, do not wait to seek assistance.
Kansas State University Counseling Services (k-state.edu/counseling/) offers free and confidential services to assist you to meet these challenges.
Lafene Health Center (https://www.k-state.edu/lafene) has specialized nurse practitioners to assist with mental health.
The Office of Student Life (k-state.edu/studentlife) can direct you to additional resources.
K-State Family Center offers individual, couple, and family counseling services on a sliding fee scale (https://www.hhs.k-state.edu/familycenter/).
Center for Advocacy, Response, and Education (CARE) provides free and confidential assistance for those in our K-State community who have been victimized by violence (https://www.k-state.edu/care/).
INSTRUCTORS
Sam Ladwig, MFA
Office: 2001B Seaton Hall
Office Hours: by appointment.
Class Meeting Time and Location
MWF: 1:30PM - 5:20PM
Seaton 1138
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Amy Johnson, MFA
Office: 2001 Seaton Hall
Office Hours: by appointment.
Class Meeting Time and Location
MWF: 1:30PM - 5:20PM
Seaton 1138